Case Study: SEO Promotion for Exporter Company of Alfalfa for Elite Arabian Horses Across the Arabian Peninsula

About the Client and the Specifics of Premium Export Business

The company alfalfa-group.com is a specialized supplier of premium alfalfa feed for elite Arabian horses. The main market includes countries of the Arabian Peninsula: Saudi Arabia, UAE, Qatar, Kuwait, Oman, Bahrain, and Yemen. The region boasts world-class equestrian activities, from traditional farms to modern clubs and auctions. Therefore, the quality of alfalfa and the supplier’s reputation are crucial for clients. The company aimed to bring its website to the top of Google search results and establish a steady flow of leads.

Challenges and Barriers to Reaching the Premium Market

At the start, the website did not function as a sales channel. Daily visits were minimal- 2 per day- and the search CTR barely reached 1.1%. Key challenges included:

– lack of unique content about the benefits of alfalfa for elite Arabian horses;
– English version of the website without Arabic localization;
– duplicate pages, empty meta tags, and technical errors;
– absence of professional content for breeders, clubs, and auctions;
– weak backlink profile and no presence in agricultural or equestrian directories;
– inability to compete with international suppliers in UAE and Saudi Arabia.

Website Audit and Key Insights for SEO Promotion

The SEO audit revealed the site was not optimized for premium-segment search queries. Product pages contained generic text without equestrian references. Average page load exceeded 4 seconds, and the mobile version worked incorrectly. Only part of the catalog was indexed. External links were almost absent. Most importantly, content on feeding horses with alfalfa- a core topic for the target audience- was missing.

Project Goals and KPIs for SEO Promotion

– Rank the site for keywords such as “alfalfa for Arabian horses,” “люцерна для лошадей Саудовская Аравия,” “premium horse feed UAE”; – Implement multilingual functionality (English + Arabic); – Develop a local SEO strategy for cities: Riyadh, Dubai, Doha, Muscat, Kuwait City; – Create expert content for owners of elite horses; – Triple the CTR and increase traffic to 100+ daily visits; – Increase inquiries for alfalfa export deliveries.

SEO Strategy Development for the Elite Equestrian Market

The strategy focused on three areas:

Technical foundation: fixing errors, accelerating page load, mobile adaptation, implementing structured data.
Keywords and content: forming a keyword cluster for horse feeding queries and publishing expert materials.
Localization: creating an Arabic version of the website and local pages for each country on the peninsula.

Keyword Cluster Development for the Niche Segment

The cluster included over 2,500 keywords:

Commercial: “alfalfa for Arabian horses Saudi Arabia,” “купить люцерну для лошадей Дубай,” “premium horse feed Qatar.”
Transactional: “buy lucerne Riyadh,” “alfalfa hay Dubai price,” “horse feed supplier Oman.”
Informational: “польза люцерны для арабских лошадей,” “лучший корм для скаковых коней GCC,” “how to feed Arabian horses with alfalfa.”

This cluster covered both feed buyers and professional breeders.

Technical Website Optimization for User Experience

– Canonical links configured, duplicates removed; – Page load improved (from 4.2 to 1.7 seconds) using CDN and image optimization; – Mobile version improved according to Mobile First Index; – Schema.org markup added for products, contact info, and articles; – 404 errors fixed and sitemap.xml reconfigured.

Local SEO and Country-Specific Personalization

Local promotion became the primary tool. Separate pages were created for each country with unique content and local keywords:

– Saudi Arabia: “Alfalfa for Arabian Horses Riyadh”;
– UAE: “Premium Lucerne Hay Dubai”;
– Qatar: “Horse Feed Supplier Doha”;
– Kuwait: “Buy Lucerne Hay Kuwait City”;
– Oman: “Lucerne for Horses Muscat.”

Google Business Profiles were set up for Saudi Arabia and UAE, displaying the site on Google Maps. Descriptions included local offers: “Alfalfa delivery for elite horses in Dubai – in 3 days.” Arabic version used keywords: «علف برسيم» (alfalfa feed) and «مورد أعلاف الخيول» (horse feed supplier). Local phone numbers and emails were added for country-specific contacts.

Content Marketing: Expert Articles for Horse Owners

– Product pages updated with content about alfalfa benefits; – Blog posts added: “Why Alfalfa is the Best Feed for Arabian Horses,” “Alfalfa for Racehorses: Benefits and Nutrition,” “Feeding Horses in the Hot GCC Climate”; – FAQ section added with practical questions from breeders; – Articles published in both English and Arabic to reach the entire audience.

Snippet Optimization and CTR Growth

Meta tags rewritten to target the premium segment: “Alfalfa Supplier Dubai – Premium Feed for Arabian Horses.” Descriptions included USP: “Certified alfalfa supplies for elite horses. Delivery across GCC.” CTR increased from 1.1% to 3.7%.

External Optimization and Professional Platforms

Backlink profile strengthened through publications:

– In Saudi and UAE agricultural media;
– On international B2B platforms (Alibaba, TradeIndia);
– In equestrian directories and club portals (Arab Horse Society, Dubai Equestrian Forum);
– Press releases on GCC business portals;
– LinkedIn and Twitter activity to attract B2B audience.

SEO Results in the Premium Niche

– CTR increased from 1.1% to 3.7%; – Daily visits grew from 2 to over 100; – Website received 3,140 clicks from 85,800 impressions; – Average position improved from 40+ to 12.5; – Steady inquiries received from equestrian clubs and private owners in Saudi Arabia, UAE, and Qatar.

Monthly Growth Dynamics and Analytics

– Month 2: CTR 2.3%, traffic – 30 visits/day; – Month 4: CTR 3.0%, traffic – 60–70 visits/day; – Month 6: CTR 3.7%, traffic – over 100 visits/day; – Traffic structure: 35% local queries (Riyadh, Dubai, Doha), 40% commercial, 25% informational.

Conclusions and Significance for the Premium Segment

This case demonstrates that SEO targeting a narrow niche- alfa export for elite Arabian horses- can quickly capture the market and generate leads. Technical optimization, localization, expert content, and link building transformed the site into an effective sales channel capable of competing with international brands.

Future Development and Scaling Plans

– Expand local SEO to Jeddah, Abu Dhabi, and Kuwait City; – Develop video content: reports on alfalfa deliveries to equestrian clubs; – Launch joint publications with Arab equestrian associations; – Expand blog content on “horse feeding and health”; – Implement remarketing and social media promotion (Instagram, TikTok) for the premium audience.

Case Study Highlights: A well-executed SEO strategy focused on a niche premium market significantly increased site visibility, CTR, and lead flow. Alfalfa-group.com has established itself as a reliable supplier of alfalfa for elite Arabian horses across the Arabian Peninsula.