Website development for SEO company Seopulse

Seopulse is a search marketing and technical website support agency. The goal of the project was to create a high-converting corporate website that clearly explains services, showcases case studies and results, generates leads from organic traffic and ads, and serves as a knowledge base for clients. The design is minimalist, with contrasting green accents highlighting actions and key metrics.

Business Request

• Create a clear offer and service structure: SEO audit, Technical SEO, Content SEO, Link Building, Local SEO, and eCom SEO;
• Provide proof: case studies, traffic/revenue growth screenshots, tools stack;
• Shorten the path to contact: quick forms, consultation calendar, WhatsApp/Telegram;
• Launch a Knowledge Base (articles, checklists, guides) for organic traffic;
• Prepare the site for PPC: landing pages for “SEO Audit”, “Technical SEO”, “Google Promotion”;
• Integrations: CRM, GA4, Google Search Console, end-to-end attribution, call tracking;
• High mobile speed and excellent Core Web Vitals.

Project Tasks

• UX funnel design: home → service → case study → lead form, as well as content → lead magnet → lead form;
• UI in branded green with accent CTAs, metric iconography (traffic, rankings, ROI);
• “Case Studies” section with filters by industry/type and result cards;
• Trust widgets: partnerships, certifications, tools stack, testimonials;
• Landing page templates for services and regions (local pages);
• Schema markup setup (Organization, Service, Article, FAQ, BreadcrumbList);
• Form integration with CRM, webhook setup, and manager notifications.

Solution

Homepage and Hero Section

The hero section presents a clear offer (“SEO audit and organic traffic growth with measurable KPIs”), a subheadline promising results, and a CTA “Get a Consultation.” Below is a “How We Work in 4 Steps” block (audit → technical fixes → content → link growth), a case study feed, and client logos.

Website Structure

• Services. Separate landing pages: SEO Audit, Technical SEO, Content SEO, Link Building, Local SEO, eCom SEO, SEO Support. Each page includes problems, solutions, work plan, timelines, KPIs, starting prices, and a lead form.
• Case Studies. Filters by industry/country/project type. Card shows: goal, initial metrics, plan, implementations, GA4/GSC charts, results, tools stack.
• Knowledge. Articles and guides: “Core Web Vitals,” “Site Architecture,” “Semantic Clustering,” “Migrations.” Each contains a table of contents, diagrams, checklists, and CTA widgets.
• About Us. Team, certifications, methodology, communication processes, SLA.
• Contacts. Form, messengers, consultation calendar, legal information.

Case Studies and Proof

Case study cards are a key conversion element. Visualized charts “before/after,” visibility tables, implementation screenshots. For e-commerce — revenue/CR metrics included. All case pages have sticky CTAs and a short form “Analyze Your Site.”

Tools and Integrations

• CRM: lead creation from all forms (LP/blog/cases), auto-assignment, SLA reminders;
• GA4 + GSC: scroll events, CTA clicks, form submissions, PDF downloads, subscriptions;
• End-to-end attribution: UTM, campaign IDs, expense imports for ROMI; call tracking with dynamic numbers;
• ReCAPTCHA + anti-spam filters, logging of submissions/errors, webhooks to Slack/Telegram.

Content and SEO Architecture

• Clustered structure: /services/, /cases/, /blog/, /tools/;
• Regional pages (“SEO in Dubai,” “SEO for e-commerce”), meta templates, hreflang for scaling;
• Schema markup: Service/FAQ/Article, Open Graph, and Twitter Cards;
• Internal linking: from articles → services and cases, from services → relevant articles/checklists.

Performance and Accessibility

Fonts and images optimized (WebP/AVIF), lazy-loading, critical CSS, menu prerendering, caching. Stable “green” Core Web Vitals achieved. Keyboard navigation, ARIA labels, proper contrast for readability.

Leads and Lead Magnets

• Mini audit form: domain + email → triggers checklist and improvement email;
• Download “SEO Checklist 120 Points” for email, followed by nurture email series;
• “Book a Consultation” buttons open a slot calendar, integrated with CRM/calendar.

Result

• Clear services and case study structure, concise offer, fast CTAs;
• Increased lead conversion through lead magnets and short forms at each content stage;
• Consistent organic leads from Knowledge Base and SEO templates;
• Transparent analytics: full user funnel and ROMI visible by channel;
• High mobile speed and stable Core Web Vitals.

Business Benefits

• Predictable lead flow. Landing pages + case studies + blog generate stable organic traffic and quality leads.
• Trust through proof. Charts and detailed case cards shorten the sales cycle.
• Lower cost per lead. End-to-end attribution allows budget allocation to effective channels.
• Scalability. Ready-made service/region templates speed up new directions launch.

Conclusion

The Seopulse website became both a sales tool and a content platform. Minimalist design with green accents keeps focus on metrics and actions, while a well-planned architecture guides visitors from interest to lead in 2–3 screens. The project is ready for traffic growth, service scaling, and active PPC campaigns.