Website, Logo, Branding, and Packaging Design for EcoLux Pellets – Wood Pellet Manufacturing Company

EcoLux Pellets specializes in producing wood pellets and biofuels. Their products target both private customers and large wholesale suppliers. To enter new markets and create a modern brand, a comprehensive project was required: full-cycle website development, logo and branding creation, as well as packaging design. The new visual identity was designed to emphasize the company’s eco-friendliness, technological approach, and competitive advantages. The photos show the results: a corporate website in green-blue tones and modern packaging design for different product categories.

Client Request

Before the project, the company had no unified brand identity. The website was outdated and did not reflect the business’s capabilities, and the packaging did not meet export standards. The main client requirements were:

• Create a logo and brand identity associated with eco-friendliness and innovation;
• Design packaging for pellets suitable for printing and export;
• Develop a modern website with a product catalog and certificates;
• Make the website multilingual to work with international clients;
• Prepare the brand for entering new markets.

Project Goals

Key goals were defined to achieve the desired results:

• Develop a logo reflecting eco-friendliness and modernity;
• Create corporate branding: color palette, fonts, graphics;
• Design packaging for 3-5-15-25 kg bags and big bags;
• Develop a corporate website with a catalog, product photos, and inquiry forms;
• Implement sections: “About Us,” “Products,” “Certificates,” “Contacts”;
• Ensure responsiveness and multilingual support (Ukrainian, English);
• Prepare the site for SEO promotion and advertising integration.

Solution

Step 1. Logo and Branding

The EcoLux Pellets logo was created using modern typography, combining green and blue colors to emphasize nature and technology. The branding includes minimalist elements, bright accents, and clear typography. The main color palette: green (eco-friendliness), blue (reliability and quality), white (cleanliness). These elements are used across the website, packaging, business cards, and commercial proposals.

Step 2. Packaging Design

Modern packaging was designed for 3, 5, 15, and 25 kg bags. The design uses green-white tones with bright blue accents. The logo occupies a central place, with technical information, barcodes, and certification marks on the back. A separate visual design was created for pet pellets, showing domestic animals on the packaging to make it clear for end users. The photos show a cohesive product line.

Step 3. Website Development

The EcoLux Pellets website features modern design: large product photos, clear benefit blocks, and a catalog with product cards. The site uses the corporate color scheme: green and blue elements on a white background. Implemented sections include:

• Home: Company presentation, benefits block, product photos.
• About Us: Production info, factory photos, certificates.
• Products: Catalog of bags and big bags with specifications and downloadable datasheets.
• For Animals: Special category of pellets with eco-friendly features highlighted by pet photos.
• Certificates: Section with international quality standards (ENplus, DINplus).
• Contacts: Map, phone numbers, contact form.

The website is responsive on all devices and supports Ukrainian and English. The catalog and product cards are easily editable via the admin panel.

Step 4. SEO and Technical Setup

The site underwent SEO configuration: meta tags, optimized headings, page speed improvement, and schema markup implementation. SEO-friendly URLs, sitemap, and Google Analytics integration were set up. This enables advertising campaigns and improves search rankings for biofuel-related queries.

Result

EcoLux Pellets received a full range of solutions:

• Logo and branding reflecting eco-friendliness and modernity;
• Packaging design adapted for different product segments;
• Corporate website with catalog and multilingual support;
• SEO-optimized site ready for advertising;
• Unified visual identity strengthening brand trust.

Business Benefits

The comprehensive work provided strategic advantages:

• Increased trust: Modern branding improved the company’s image among clients and partners.
• Export potential: Packaging meets international market standards.
• Brand recognition: Logo and consistent style make the brand noticeable and memorable.
• Lead generation: Website forms bring inquiries from distributors.
• Scalability: The website and branding can expand with new products.

Frequently Asked Questions

How long did the project take?

The full cycle took about 2 months: branding, packaging, and website development.

Can we manage the website ourselves?

Yes, the admin panel allows adding products, news, and updating certificates.

Is the site suitable for promotion?

Yes, it is fully SEO-optimized and ready for advertising.

Does the packaging meet international standards?

Yes, the design complies with ENplus and DINplus standards, including marking zones.

Why is corporate branding important for a manufacturer?

It builds trust, simplifies promotion in export markets, and makes products recognizable.

Which languages does the website support?

Ukrainian and English; additional languages can be added if needed.

Can the website integrate with a CRM?

Yes, the site supports integration for automatic handling of inquiries.

Conclusion

The EcoLux Pellets project is a comprehensive solution: logo, branding, packaging design, and full-cycle website development. The photos show the website and packaging mockups, demonstrating a modern approach to branding and marketing. Now the company has all the tools needed to enter international markets: a stylish website, convenient packaging, and a strong brand. This project represents a strategic step to strengthen positions in the renewable energy market.