Montana Furniture Online Store Development

Montana operates in the custom and built-in furniture market and requested the development of a modern turnkey online store. The main goal of the project was to increase online orders, expand sales geography, and build trust in the brand as a provider of stylish and affordable furniture. The previous website was outdated: it lacked user-friendly navigation, was not mobile-responsive, and did not allow customers to make quick purchases. The new online store was designed to solve all these issues and become a full-fledged sales tool.

Client Request

The client wanted a modern online furniture store with an intuitive catalog, product pages, online ordering, and integration with internal systems. Key requirements included:

• creating a stylish and modern design in the company’s signature green shades;
• furniture catalog with filters by category, style, color, material, and price;
• product pages with photos, descriptions, specifications, and pricing;
• shopping cart and checkout with multiple delivery and payment options;
• promotions and special offers section to attract repeat customers;
• reviews section to build trust;
• CRM integration for order management and analytics.

Project Goals

The team’s task was to create an online store that is simple and clear for buyers, yet functional and efficient for the business:

• develop website structure: home, catalog, product pages, promotions, about, contacts;
• create responsive design suitable for all devices;
• design intuitive catalog navigation;
• implement quick order system: add to cart, checkout in a few steps;
• integrate with CRM to automate order processing;
• prepare the site for SEO promotion with content sections and a blog.

Solution

Home Page

The home page serves as the entry point for most customers. It includes key sections: banner with current promotions, popular categories block, weekly product selection, company advantages, and customer reviews. This approach engages visitors immediately and simplifies navigation.

Product Catalog

The catalog is the core of the online store, divided into main categories: kitchens, wardrobes, living rooms, bedrooms, kids’ furniture, office furniture. Filters for price, color, material, style, and size allow users to quickly find the desired product.

Product Pages

Each product has a detailed page with:

• high-quality product images and title;
• description highlighting features and benefits;
• technical specifications: dimensions, materials, included components;
• price and “Add to Cart” button;
• gallery showing furniture in interiors;
• “Customers also buy” section to encourage additional purchases.

Shopping Cart and Checkout

The cart is simple: customers see selected items, total amount, and can adjust quantities or remove products. Checkout offers multiple delivery methods: pickup, courier, or transport company, and payment options: card, cash on delivery, or bank transfer. The process takes no more than two minutes, improving conversion.

Customer Account

A personal account stores order history, saved information for repeat orders, and current order statuses, enhancing service and fostering long-term loyalty.

Promotions Section

A dedicated “Promotions” section publishes discounts on popular categories, seasonal offers, and special sets, stimulating repeat purchases and customer return.

Customer Reviews

Reviews play a key role in building trust. Customers can leave comments and photos of furniture in their interiors, serving as social proof and helping new buyers make decisions.

SEO and Content

The site includes a blog with articles on design trends, furniture selection, and care tips. This content attracts organic search traffic and engages visitors.

Integrations

The store is integrated with CRM to automate order processing: all cart and form submissions are recorded, tracking statuses, customer contacts, and interaction history. Analytics services monitor advertising and SEO performance.

Testing

The website underwent multi-level testing: cart functionality, order forms, filter operation, mobile display, page speed, and image rendering, ensuring stable performance and comfortable user experience.

Project Results

• Montana’s online store now features a modern catalog and shopping cart;
• customers can easily find furniture, place orders, and select delivery;
• the promotions section increased repeat sales;
• CRM integration accelerated order processing and reduced manager workload;
• the blog generated additional organic traffic.

Business Benefits

• Sales Growth: user-friendly catalog and streamlined checkout increased online purchases;
• Trust Building: design, reviews, and product portfolio enhanced customer loyalty;
• SEO Traffic: the site became a stable source of organic visitors;
• Automation: CRM integration simplified order and customer management;
• Flexibility: ability to add new categories and products without developer support.

Conclusion

Montana’s online furniture store has become a full-fledged business tool. The site combines an intuitive catalog, simple checkout, promotions, and an informative blog. The company not only sells furniture but strengthens its brand, demonstrating expertise and customer care. The project increased order volume, reduced processing time, and elevated sales to a new level.