Website Development for Komodino Furniture Company

The modern furniture market is highly competitive. Clients carefully choose manufacturers or stores, comparing prices, design, quality, and service. For Komodino, it was important not only to showcase products online but to create a full-fledged sales channel with a user-friendly catalog, filters, responsive design, and SEO optimization. The new website needed to become a tool for attracting clients, processing orders, and strengthening the brand image.

Client Request

Komodino approached us with the request to develop a modern website that would solve several tasks at once:

• Create a furniture catalog with easy navigation and filters by type, size, color, material, and price;
• Develop a responsive design suitable for desktop, tablet, and mobile viewing;
• Make product pages as informative as possible (photos, description, specifications, price, available options);
• Implement a shopping cart and online ordering system;
• Prepare the website for SEO promotion and top search engine rankings;
• Ensure fast page load times and image optimization;
• Maintain a minimalist, lightweight style consistent with the brand.

Project Goals

The team aimed to develop a website that would be convenient for users and effective for business. Key goals included:

• Design a logical site architecture: home, catalog, product pages, promotions, blog, contacts;
• Implement fast product search with auto-suggestions;
• Create catalog filters (by furniture type, color, material, price, availability);
• Add a “Promotions” section to boost sales;
• Enable product comparison and a wishlist feature;
• Ensure SEO optimization: unique meta tags, alt text for images, optimized category texts;
• Make the site responsive and fast, with mobile users in mind.

Implementation Stages

1. Market and Audience Analysis

We analyzed competitor websites. Most had outdated designs, cumbersome catalogs, and no responsive layout. The target audience—home and office furniture buyers—values convenience and modern design. Conclusion: the website should be minimalist, simple, and fast.

2. UX/UI Design

The website uses calm, light tones with green accents symbolizing freshness and eco-friendliness. The interface is simple: menu categories, search, filters, large photos. Navigation follows a “3-click” principle: users can find and add products to the cart quickly.

3. Home Page

The homepage features banners with new collections, a “Popular Products” section, a company advantages block (warranty, delivery, custom orders), and SEO text describing the brand. This approach aids both promotion and customer trust.

4. Catalog

The catalog is divided into major groups: bedrooms, living rooms, kitchens, office furniture, wardrobes, dressers, shelving. Filters include price, material, color, brand, and availability. Sorting is available by popularity, price, or newness.

5. Product Pages

Each product page includes:

• High-quality photos from different angles;
• Detailed product description;
• Specifications (material, dimensions, color, manufacturer);
• Price and promotions (if any);
• Available options (colors, sets);
• “Add to Cart” and “Buy in One Click” buttons;
• “Related Products” block for cross-selling.

6. Shopping Cart and Checkout

The shopping cart is simple: customers can change quantities, remove items, and apply discount coupons. Checkout is a three-step process: select products → cart → enter details and confirm. A “quick order” option is available for returning clients.

7. Promotions Section

A dedicated section for seasonal discounts, sales, and special offers encourages faster purchase decisions and increases the average order value.

8. SEO and Blog

Unique texts with keywords were prepared for each category and product page. The blog publishes articles such as “How to Choose Bedroom Furniture,” “Modern Interior Trends,” “Top 5 Tips for Furniture Care.” This content drives organic traffic and builds brand trust.

9. Responsiveness

The site works well on smartphones, tablets, and laptops. The mobile version features larger interface elements, simplified forms, and optimized images. Over 70% of orders now come from mobile devices.

10. Integrations

The site is integrated with CRM for automatic order processing. Analytics systems like Google Analytics and Facebook Pixel are connected to track traffic sources and advertising performance.

User Features

• Client account with order history;
• Product comparison;
• Wishlist;
• One-click quick order;
• Contact form and live chat;
• Subscription to news and promotions;
• Price list export for partners.

Project Results

• A modern website was created for Komodino furniture company;
• The convenient catalog and shopping cart increased inquiries;
• SEO promotion boosted organic traffic;
• The blog attracted additional clients through valuable content;
• CRM integration automated order processing;
• The “Promotions” section encouraged repeat purchases.

Business Benefits

• Sales Growth. The user-friendly catalog and product pages simplify the buying process.
• SEO Promotion. The site ranks for key search queries.
• Automation. CRM reduced workload on staff.
• Customer Loyalty. Wishlist and blog retain audience engagement.
• Brand Image. The modern site strengthened company trust.

Conclusion

The Komodino furniture website has become a complete sales tool. It combines modern design, an intuitive catalog, SEO support, and automation. Now the company receives more inquiries, operates more efficiently, and holds a strong position in the furniture market.