Turnkey Website Development for EcoCredit Financial Company

EcoCredit is a financial company offering consumer loans and installment programs. The goal of the project was to create a high-converting turnkey website with clear terms, a payment calculator, fast application forms, and a content section for organic traffic. Visual language — clean layout, green accents, and icons communicating terms and deadlines transparently.

Business Request

• Build brand trust through transparent terms: rates, fees, deadlines, calculation examples;
• Shorten the application path: calculator → mini-form → full application;
• Segment flows: online applications, branch applications, partner leads;
• Integrate the site with CRM/scoring, payment services, and SMS/email;
• Launch content marketing: articles on financial literacy, FAQ, glossary;
• Ensure compliance and personal data protection;
• Make the site fast on mobile devices and understandable for any audience.

Project Goals

• UX funnel design: calculator → pre-approval → application → identification;
• UI in brand green palette, with emphasis on CTAs and trust blocks;
• Calculators (annuity/differentiated), rate and overpayment tables;
• Integrations: CRM/scoring, KYC/ID verification, payment gateways, SMS/email;
• Content module: blog, meta-data templates, Schema.org markup;
• Multilingual support, branch map, online chat/WhatsApp, review widgets;
• Security: HTTPS, WAF, brute-force protection, personal data encryption;
• Analytics: e-commerce events, application tracking, UTM/end-to-end attribution.

Solution

Information and Trust

The homepage opens with a product showcase and brief conditions. Below — benefits blocks (fast approval, clear rates, transparent fees, convenient repayment channels). A separate screen — “How It Works” in 4 steps: calculate → fill → confirm → receive. Examples of calculations with real numbers and risk/responsibility warnings are displayed — a mandatory element for the financial sector.

Calculators and Condition Tables

• Amount/term calculator with instant recalculation of payment, overpayment, and total loan cost;
• Annuity/differentiated switch with explanations “what it means”;
• Rate tables for products: “cash loan”, “partner installment”, “refinancing”;
• “Apply” button fixed on screen, sending parameters to the application form.

Application Funnel

• Mini-form: name, phone, amount, term, consents. Response — SMS code and pre-approval.
• Application: passport/ID, address, income/expenses, contacts. Mandatory validation and hints.
• Identification: KYC/IDV (document upload, selfie verification), scoring via API.
• Decision: offer with limit and rate, steps to sign the contract (e-signature/OTP).

Website Structure

• Home. Product showcase, calculator, benefits, reviews, CTA blocks.
• Products. Detailed pages with terms, examples, and Q&A.
• Branches & Partners. Map, filters, working hours, routes.
• Payment & Repayment. Methods: cash desks, terminals, online payments, debit schedule.
• Blog/Advice. Financial literacy, product comparisons, client cases.
• About Us. Licenses, certifications, compliance, company details.
• Contacts. Form, chat, messengers, response SLA, hotline.

Integrations

• CRM: leads, statuses, reminders, assignments by rules (round-robin/skills);
• Scoring: scoring solution via REST API, responses and rejection reasons for analytics;
• KYC: document verification and biometrics, token storage, data masking in logs;
• Payments: online repayment and prepayment of fees, 3-D Secure, receipts;
• Communications: SMS/email/WhatsApp, transactional triggers and payment reminders.

Content and SEO

• Clean URL structure: /loans/cash/, /installment/, /payments/, /blog/;
• Schema markup (Product, FAQ, BreadcrumbList), meta templates, Open Graph;
• Article clusters: “how to calculate overpayment”, “what is APR”, “how to improve credit history”;
• Internal linking from articles to products and calculators, “smart” recommendation widgets.

Accessibility, Speed, Security

• Contrast and font size, focus states, ARIA labels for forms;
• WebP/AVIF, lazy-loading, critical CSS, cache/CDN — green zone for Core Web Vitals;
• HTTPS, WAF, rate-limit on forms, reCAPTCHA, brute-force protection, token storage in KMS.

Analytics and Attribution

• Events: calculated → started application → received pre-approval → submitted application → KYC → offer;
• UTM tags and lead source passed to CRM, building end-to-end funnel and ROMI per channel;
• Dashboards: calculator conversion, KYC/scoring refusals, decision time, CPL/CAC.

Result

• A website that clearly explains terms and guides the user to application in 2–3 screens;
• Increase in online applications thanks to clear calculator and short mini-form;
• Reduced processing time due to CRM/scoring and KYC integrations;
• Growth of organic traffic through blog and SEO landing pages, higher CTR via Rich Snippets;
• Transparent analytics: clear which channels provide approved leads and at what cost.

Business Benefits

• More approved leads. Pre-approval and scoring reduce “empty” applications.
• Lower call-center load. Clear terms, tables, and FAQ remove questions before a call.
• Predictable marketing. End-to-end attribution and ROMI control per source.
• Compliance assurance. Built-in policies, consents, and risk notifications.
• Scalability. Ready for new products, languages, branches, and partner programs.

Conclusion

EcoCredit received a high-converting and transparent website: clear presentation of terms, fast calculator, short application funnel, and reliable integrations. The solution strengthens the brand, speeds up request processing, and provides a manageable acquisition economy for the business.