Turnkey Online Door Store Development

The market for entrance and interior doors is highly competitive: dozens of companies offer similar products, and customers increasingly choose not only by price but also by service convenience. Buyers value the speed of finding the right model, immediate access to pricing and specifications, consultation availability, and the ability to place orders online. To gain customer trust and increase sales, VsiDveri requested the development of a turnkey online store. The new website was intended to be not just a showcase but a full-fledged sales tool, convenient for both customers and managers.

Client Request

The client outlined key requirements for the future online store:

• an easy-to-navigate catalog categorized by door types (entrance, interior, fire-rated, etc.);
• product cards with photos, prices, specifications, and descriptions;
• filtering and search by parameters (material, manufacturer, price, color, size);
• shopping cart and streamlined checkout process;
• section for promotions and special offers;
• customer reviews and trust blocks (guarantees, certificates, delivery terms);
• SEO-optimized content on the homepage and category pages;
• CRM integration for automated order processing;
• news and articles section for promotion and engagement.

Project Goals

To ensure success, the project needed to solve several tasks simultaneously:

• design a clear site architecture with intuitive navigation;
• develop a responsive design focused on clarity and usability;
• create product cards that inform and drive purchases;
• implement a shopping cart and quick checkout process;
• prepare an SEO structure to attract organic traffic;
• create a section for promotions and special offers;
• add trust elements: guarantees, reviews, certificates;
• connect analytics and integrate the site with CRM.

Solution

Homepage

The homepage follows a “general-to-specific” layout. The top features a large banner with promotions, door categories, and company advantages: stock availability, certification, quality guarantee, and fast delivery. Below are popular categories and recommended products. The bottom includes SEO text with keywords such as “buy doors in Kyiv” and “entrance doors in stock” to attract search traffic.

Catalog

The product catalog became the site’s core. It is divided into main groups: entrance doors, interior doors, fire-rated, designer doors. Filters for price, manufacturer, material, color, and size help customers quickly find the desired model. Each product displays photos, prices, and a “Buy” button directly on the card.

Product Cards

Product cards serve as the primary sales tool. Each includes:

• product name;
• photos from different angles;
• detailed description: material, metal thickness, insulation, locks, coating;
• specifications (size, color, manufacturer);
• price and stock availability;
• “Add to Cart” and “Request a Call” buttons;
• “Related Products” block for upsell and cross-sell.

Filters and Search

Search includes autocomplete suggestions. Filters allow selection by key parameters: price, color, material, manufacturer. This saves time and simplifies choice, increasing purchase probability.

Shopping Cart and Checkout

The cart and checkout process are streamlined into three steps: product selection, cart review, and entering contact information. Clients can choose payment methods (cash, card, bank transfer) and delivery options (pickup, courier, transport company). Minimal fields improve conversion and reduce abandonment.

Promotions Section

A dedicated section highlights seasonal discounts, clearance sales, and special packages. This motivates repeat purchases and customer retention.

Reviews and Trust

The reviews section displays customer comments and photos of doors installed in their homes. This builds trust and provides social proof. Additionally, certificate and warranty blocks are included on the site.

News and Blog

The “News” section provides articles such as “How to Choose an Entrance Door,” “The Most Reliable Locks,” and “How to Measure a Doorway Properly.” This content supports SEO and positions the company as an expert in the field.

SEO Optimization

SEO was integrated during development. Unique meta titles and descriptions were created for each page. Product descriptions are optimized, and category pages feature expanded keyword-rich content. Images are optimized for search, allowing the site to generate organic traffic from launch.

Design and UX

The design uses gray and green tones, emphasizing brand reliability. Navigation is straightforward: category menu, quick “Buy” buttons, side filters. Key elements are above the fold: promotion banner, door categories, company advantages. Responsive design ensures usability on all devices.

CRM Integration

All cart orders are automatically sent to the CRM, recording client data, purchase history, and order status. Automation accelerates order processing and reduces staff workload, minimizing errors in customer handling.

Project Results

• modern turnkey online door store ready for sales;
• online orders increased due to the convenient interface;
• SEO structure brought organic traffic in the first months;
• promotions section encouraged repeat purchases;
• customer reviews improved trust and conversion.

Business Benefits

• Increased sales. Easy-to-use catalog and product cards simplify selection and accelerate purchase.
• Enhanced trust. Real reviews and guarantees strengthen brand reputation.
• SEO traffic. The site ranks for key search queries, generating organic leads.
• Automation. CRM integration speeds order processing and reduces staff workload.
• Flexibility. Administrators can independently add new products and promotions.

Conclusion

The new online door store became the company’s main sales tool. It combines modern design, an intuitive catalog, shopping cart, SEO, and automated order processing. As a result, the company increased orders, strengthened customer trust, and secured a strong position in the door market.