Turnkey Website Development for a Cheese Factory

A small family-owned cheese factory reached the stage of scaling: the share of wholesale clients (HoReCa and retail) increased, there was demand for regional delivery, and interest from neighboring cities grew. To boost sales and brand awareness, a website was needed that looked appetizing, clearly presented products and production technology, collected inquiries from wholesale and retail clients, and supported seasonal promotions. The mockups featured a warm “cheese” design in a yellow-caramel palette, large photos, cheese product cards, a “Production Advantages” section, customer reviews, and contact forms.

Owner’s Request

• A corporate website with a full catalog of cheeses and seasonal products (butter, cottage cheese, yogurt);
• Pages about production and the cheese workshop: raw materials, production stages, certificates;
• Two sales funnels: B2C (one-click ordering, delivery/pickup) and B2B (wholesale, price lists, specifications, batch conditions);
• A “Recipes/Serving Suggestions” section for content marketing and SEO;
• Visible trust elements: farm milk, quality control, freshness, customer reviews;
• Quick forms: “Order Tasting,” “Request Price,” “Wholesale Inquiry”;
• Responsiveness and high speed on mobile devices.

Project Goals

• Create a warm, appealing visual style without overloading with text;
• Design catalog and product cards with clear navigation and price/weight information;
• Separate retail and wholesale user scenarios, keeping content and CTAs distinct;
• Prepare SEO structure: cheese lines, dairy products, recipes, storage FAQ;
• Integrate forms for different entry points, connected to email/messengers;
• Provide a “Production” page with workshop photos, stages, and certificates;
• Set up analytics: sources, conversions, calls, inquiries.

Solution

Design and Visual Language

The interface features light backgrounds and warm yellow-honey accents. Colors emphasize fresh milk and aged cheese, while large food photography creates an appetizing effect. Fonts are neutral and readable; typography relies on short text blocks and informative subheadings. The hero section includes a large slider with key products (“Adyghe Cheese,” “Butter,” “Aged Cheeses”) and two CTAs: “Buy Retail” and “Wholesale Price.”

Website Structure

• Home: bestseller showcase, “Production Advantages” section (farm milk, temperature control, no vegetable fats, daily freshness), photo reviews, CTA forms.
• Catalog: cheeses by line (fresh, semi-hard, aged, brined), dairy products, special offers. Filters: milk type, aging, fat content, weight, price.
• Product Card: large photo, flavor profile, composition, nutritional value, weight options, price/kg, serving and storage recommendations, icons “No Preservatives,” “Farm Milk,” “Frequently Bought Together.”
• Production: workshop photos, step-by-step process (pasteurization → starter → molding → pressing → aging), videos, certificates, veterinary control.
• For Wholesale Buyers: MOQ, logistics, lead times, supply stability, labeling, samples and tastings, “Request Price” form.
• Delivery & Payment: delivery zones, schedule, return/exchange policy, storage FAQ.
• Recipes & Tips: collections like “How to Build a Cheese Plate,” “Wine Pairings,” “Ricotta Breakfasts.”
• Contacts: map, social media, messengers, “Ask a Question” form.

B2C Funnel (Retail)

Short scenarios for private customers: quick weight selection in the product card, add to cart, delivery/pickup address on one screen, payment by card/wallet or on delivery. Product card includes shelf life and storage temperature tips. Confirmation emails include storage and serving recommendations.

B2B Funnel (Wholesale, HoReCa, Retail)

• “Request Price” form: contact details, business type, approximate volume, interested products;
• Automatic sending of current price list and PDF brochure with assortment and specifications;
• Routing inquiries to the responsible regional manager;
• Optional: test order “Tasting Set” and logistics calculation.

Product Card: Conversion and Returns Reduction

Designed to remove objections: milk origin, production/aging date, flavor notes (creamy, nutty, spicy), saltiness, fat content, dish and wine pairing recommendations. Attached section with certificates (PDF download), important for corporate kitchens and chains.

Content Marketing & SEO

• Landing categories with descriptions and FAQ, Product/Offer/FAQ schema;
• Recipes and articles with internal linking to product cards;
• Meta templates for products and categories, Open Graph previews for social media;
• Organization and review markup to boost search CTR.

Speed & Mobile UX

Images optimized (WebP), lazy-loaded galleries, critical CSS. Floating CTA “Add to Cart” on mobile, filters in a sliding panel, large interactive areas, and clear step order.

Forms & Communication

• Mini form “Ask a Technologist” at the bottom of product cards;
• “Subscribe to Promotions” and “New Cheese Alerts” for retention campaigns;
• Integrate inquiries into email/messengers, logging, and auto-responses.

Trust & Social Proof

Home page: “Production Advantages” section (icons: farm milk, temperature control, freshness, own equipment). Below: retail customer reviews and short chef quotes. Footer: partner logos and fairs attended by the cheese factory.

Testing & Launch

Key scenarios checked: adding a product, weight selection, delivery/payment, B2B forms, mobile responsiveness. Analytics events configured: CTA click, form submission, add to cart, successful payment/inquiry. Minor improvements made after soft launch based on heatmaps.

Result

• Warm and appetizing website that works well for B2C and B2B;
• Clear presentation of assortment and technology, increasing brand trust;
• Short funnel for retail and structured wholesale inquiries;
• Content sections (“Recipes,” “Serving,” “Storage”) for organic traffic;
• Ready for seasonal promotions and product expansion.

Business Benefits

• Increase in inquiries. Visible CTAs and separate retail/wholesale flows boost conversion to purchase.
• Fewer support questions. Storage and delivery FAQ reduce typical requests.
• Return audience. Subscriptions and recipes encourage repeat purchases.
• Brand strengthening. Story, workshop photos, and certificates build trust.
• Scalability. Structure allows adding new product lines and sales channels easily.

Conclusion

The cheese factory website transformed from a simple business card into a clear and appetizing sales channel. The two-branch funnel separates B2C and B2B needs, product cards remove objections, and content sections support organic growth. The solution is ready for seasonal peaks, partnerships with cafes and fairs, and expansion of delivery geography.