Website Development for “Parkotel” — Industrial Boilers and Boiler Equipment

Parkotel has been manufacturing, repairing, and selling boiler equipment in Ukraine for over 20 years. Their product range includes industrial steam and hot water boilers, economizers, chimneys, pre-boilers, and services such as repair and installation. To expand into new markets and strengthen their digital presence, the company needed a modern corporate website. The project resulted in a site featuring a product catalog, service sections, an article block, and intuitive navigation.

Client Request

At the time of the request, the company’s existing website was outdated: the design was cluttered, the equipment catalog was unstructured, and page load speed was insufficient. The client required a corporate website that would:

• professionally present the products;
• feature an organized catalog of boiler equipment with photos and descriptions;
• include separate pages for services (repair, installation, metal cutting, etc.);
• support article publication for SEO purposes;
• generate inquiries through contact forms;
• look reliable and reflect the image of an industrial company.

Project Objectives

The project objectives included:

• creating a modern, responsive design in corporate colors (blue, gray, white);
• developing a structured product catalog with photos and specifications;
• highlighting the company’s main areas of activity;
• implementing a “Services” section detailing production and repair capabilities;
• creating an “Articles” section to attract search traffic;
• setting up SEO basics: meta tags, URLs, microdata;
• implementing contact forms for consultations and quote requests.

Solution

Step 1. Analysis and Planning

We analyzed competitors’ websites in the boiler equipment market, identifying best practices for presenting technical specifications, organizing catalogs, and structuring service pages. This analysis informed the website structure, emphasizing the product catalog and services.

Step 2. Design

The website was designed in a strict industrial style. Primary colors are blue and gray, emphasizing reliability and technical characteristics, with white for clean readability. The homepage includes large product images and key advantage blocks. Navigation is structured for quick access to catalog, services, articles, and contact information.

Step 3. Development

Key sections implemented:

• Homepage: Banner with production photos, main activity blocks, and quick links to the catalog.
• Equipment Catalog: Industrial boilers, economizers, pre-boilers, chimneys. Each item includes a photo, specifications, and description.
• Services: Equipment repair, plasma cutting, welding, turning services. Each service has a dedicated page.
• Portfolio: Examples of completed projects and production photos.
• Articles: SEO-oriented informational section with publications about boilers and equipment.
• Contacts: Address, map, phone numbers, contact form.

Step 4. SEO Optimization

The site was prepared for promotion: meta tags set, H1-H3 headings optimized, images optimized for speed, and microdata implemented for equipment and articles. Google Analytics and Search Console were connected to track traffic.

Step 5. Testing and Launch

Before launch, the site was tested on desktops, tablets, and smartphones. Catalog display, contact forms, and multimedia elements were checked. After successful testing, the site was published and connected to the domain parkotel.com.ua.

Result

Parkotel received a modern website that:

• presents products and services in a structured format;
• features a catalog with photos and specifications;
• contains a “Services” section with easy navigation;
• enables article publication for SEO promotion;
• collects inquiries through contact forms;
• enhances brand trust among potential clients.

Business Benefits

The new website brought the company:

• Increased trust: Modern design strengthens brand image.
• More inquiries: Contact forms and catalog generate new leads.
• SEO traffic: Articles section drives organic search traffic.
• Flexibility: Easy to scale, add new products and services.
• Brand recognition: Professional presentation distinguishes the company from competitors.

Conclusion

The Parkotel website project marked a key step in the brand’s digital development. The new resource highlights the company’s professionalism and technical expertise, effectively presents products and services, generates inquiries, and attracts new clients. It has become a full-fledged marketing and sales tool for the industrial equipment business.