Website Development for Shipbuilding Yard Fortuna Yachts

Fortuna Yachts is a modern shipbuilding yard specializing in the design and construction of premium yachts. The company’s clients include private owners, developers, and international partners who expect not only the highest quality vessels but also a corresponding level of brand presentation. To effectively enter the international market and strengthen the company’s image, a new corporate website was developed, combining premium design, a convenient yacht catalog, informational sections, and lead generation tools.

Client Request

The old website did not reflect the brand’s status: outdated design, weak visual presentation of yachts, and lack of a convenient catalog limited the company’s marketing potential. Fortuna Yachts management aimed to create a website that would become:

• a digital business card for the brand on the international stage;
• a full-fledged catalog of yacht models with specifications and photos;
• a tool for lead generation and client communication;
• a platform for publishing news, video reviews, and press releases;
• a responsive resource working properly on smartphones and tablets;
• an SEO-optimized website for promotion across multiple countries.

Project Tasks

Key tasks defined for the project included:

• designing a premium maritime-themed design associated with prestige and reliability;
• creating a yacht catalog with photos, videos, deck plans, and specifications;
• developing company pages with mission, technologies, and philosophy;
• implementing multimedia sections: photos, video reviews, presentations;
• adding contact forms and CTA blocks for lead generation;
• preparing the website for international promotion (multilingual, SEO);
• ensuring responsive interface and high loading speed.

Solution

Stage 1: Analysis

An analysis of websites of leading global yacht brands was conducted. It was identified that the premium segment prioritizes minimal text, maximum visuals, convenient model cards, and high-quality photo presentation. Based on these standards, the structure of the Fortuna Yachts website was formed.

Stage 2: Design

The design follows a strict maritime style: deep blues, white backgrounds, and dark gray accents. High-quality yacht photos visually represent the brand. Layouts include large banners, model description blocks, and CTA buttons “Request a Consultation” and “Get a Presentation.” The visual language emphasizes the brand’s status and elegance.

Stage 3: Yacht Model Catalog

The core of the website is the yacht catalog. Each model has a dedicated page with structured content:

• photo gallery of interior and exterior;
• deck plan showing cabins, lounges, and technical areas;
• specification table (length, width, draft, engines, fuel tanks, capacity, speed);
• video overview of the model;
• form to request a custom offer.

Stage 4: About Company

“About Company” and “Philosophy” pages emphasize the yard’s history, mission, and unique approach to shipbuilding. Brand values are highlighted: innovation, quality, and individual approach to each project. Certificates and media publications build trust.

Stage 5: Video Reviews and News

A section for video reviews was created: yacht presentations, interviews with captains, and video tests. Additionally, a blog covers company news, exhibition participation, and new model reviews. This supports content marketing and enhances SEO visibility.

Stage 6: Contacts and Lead Forms

The “Contacts” page includes a map, office address, phone numbers, email, and contact form. Each catalog page has CTA blocks: “Request Consultation,” “Get Model Specifications,” “Book a Meeting.” This enables lead collection at every stage.

Stage 7: SEO and Optimization

The site underwent full SEO preparation:

• unique meta tags for each page;
• URL structure: /yachts/model-name/;
• Schema.org markup for products and videos;
• lazy-loading for images and videos;
• optimized for Core Web Vitals (Google PageSpeed 90+);
• multilingual interface: English and Russian.

Stage 8: Testing and Launch

Before launch, comprehensive testing was conducted: responsiveness on smartphones, tablets, and desktops; correct operation of forms and images; loading speed. After successful testing, the site was published and integrated with Google Analytics and Facebook Pixel for traffic tracking.

Result

Fortuna Yachts received a modern website that:

• effectively showcases yachts via photos, videos, and plans;
• highlights the brand’s premium and unique status;
• builds trust with potential clients and partners;
• enables lead generation through request forms;
• is suitable for presentations at exhibitions and meetings;
• is ready for SEO promotion and international expansion.

Business Benefits

• Increased inquiries. CTA blocks and convenient forms generate new leads.
• International promotion. Multilingual SEO attracts clients worldwide.
• Sales support. The website serves as a presentation tool at exhibitions.
• Brand reinforcement. Modern design emphasizes company status.
• Flexibility. Ability to add new models and articles without additional development.

Long-term Impact

The new website became a strategic tool for Fortuna Yachts. It not only reflects the brand’s premium status but also actively drives sales. In the long term, the site will serve as a platform for promoting new models, publishing technology articles, and communicating with clients. It is already the main marketing asset: shared with potential partners, used in campaigns, and presentations. The project became a key element of the company’s digital strategy.

Conclusion

Developing the website for Fortuna Yachts was an important milestone in the company’s growth. The new resource combines premium design, convenient structure, and high functionality. It showcases yacht models, builds client trust, and opens new opportunities for international promotion. It is not just a digital showcase but a full-fledged tool for sales, marketing, and brand strengthening on the global market.