Turnkey Wholesale E-Commerce Toy Store Development

Unlike retail e-commerce, where visuals and emotions play the main role, the B2B sector values clear structure, accurate pricing, and flexibility. That’s why a company specializing in wholesale toy sales approached us to create a fully functional e-commerce platform from scratch.

Client Request

The client outlined the following key requirements:

• develop an online store designed specifically for wholesalers;
• create a product catalog with filters by age, brand, category, and theme;
• implement an automatic discount system based on order amount;
• make the website fully responsive for mobile and tablet users;
• add a quick order function for returning customers;
• ensure SEO optimization for top search engine visibility;
• include sections for new arrivals and special offers;
• integrate the website with a CRM for automated order management.

Project Objectives

To make the website an effective sales tool, several goals were set:

• design a bright yet professional layout that reflects the brand’s identity;
• develop a structured catalog architecture with hundreds of subcategories;
• implement multi-level filters and fast search functionality;
• create clear and informative product cards;
• set up a smart cart that automatically recalculates totals with discounts;
• prepare SEO structure — meta tags, texts, and schema markup;
• integrate CRM and enable detailed analytics tracking.

Implementation Stages

1. Market and Audience Analysis

We began with a detailed review of competitors. Many B2B toy sites were overloaded, slow, and lacked automated discounts. The target audience — store owners and purchasing managers — needed speed, assortment, and clarity. The solution: a lightweight, fast, and functional website.

2. Design and Brand Identity

The design combines bright green-orange tones (symbolizing toys and fun) with a business-oriented structure. The interface emphasizes simplicity: large buttons, clean typography, and minimal graphics. The homepage features banners with promotions, a product category block, a discount system, and a “New Arrivals” section.

3. Product Catalog

The catalog was divided into dozens of categories: baby toys, educational, board games, electronic, outdoor, and branded collections. Filters allow users to sort by price, age, brand, stock status, and popularity. Each product card includes photos, description, minimum order quantity, SKU, price, and an “Add to Cart” button.

4. Discount System

The key feature of the site is its automated wholesale discount system, encouraging customers to increase order volume:

• Orders over 5000 UAH — 3% discount;
• Orders over 10,000 UAH — 5% discount;
• Orders over 20,000 UAH — 7% discount.

The discount is calculated instantly in the shopping cart, showing the final amount in real time.

5. Cart and Checkout

The cart updates automatically when quantities change. For returning customers, a “Quick Order” option by SKU is available. Checkout takes less than two minutes with a simple three-step flow.

6. Promotions and New Arrivals

Dedicated sections for special offers and new arrivals help retain customers and motivate repeat orders. These sections are also key for highlighting seasonal trends and exclusive deals.

7. CRM Integration

All orders are automatically synced with the company’s CRM. The system records customer data, order history, and communication logs, reducing the workload for sales managers and improving analytics.

8. SEO Optimization

The website was SEO-optimized from launch: unique meta titles and descriptions, image optimization, structured data, and breadcrumbs. Category pages include keyword-rich texts such as “buy toys wholesale” and “wholesale toy supplier.” As a result, the site achieved top positions in Google within the first months.

User Experience (UX)

The entire structure follows the “3-click” rule — any toy can be found and added to the cart in no more than three steps. The mobile version features a large navigation menu, fast add-to-cart buttons, and a simplified order form, ensuring convenience even for mobile buyers.

B2B Functionality

• client account with order history;
• quick order by SKU numbers;
• automatic discount calculation;
• “Partnership” page for new B2B clients;
• export of product list to Excel;
• integration with 1C for stock and inventory management.

Project Results

• launched a modern e-commerce platform tailored for wholesale customers;
• the discount system increased average order size;
• SEO optimization brought stable organic traffic;
• CRM integration reduced manual workload;
• new partners now easily apply through the website.

Business Benefits

• Sales growth. Discounts encouraged customers to place larger orders.
• Reduced costs. Automation and CRM minimized staff workload.
• SEO visibility. The site quickly gained search rankings and organic leads.
• Convenience. Wholesalers can find and order products effortlessly.
• Loyalty. Promotions and updates boost repeat purchases.

Conclusion

The new wholesale e-commerce toy store became a central sales platform for the business. Combining bright design, clear navigation, discount automation, and SEO readiness, it increased leads, expanded the client base, and streamlined operations. Today, it serves as both a digital storefront and a complete sales management system.