Website Development for an Outdoor Advertising Agency

The modern outdoor advertising market is highly competitive. Agencies compete for the attention of large companies, network brands, and local businesses. To attract clients and demonstrate service quality, a modern website is essential—one that reflects expertise and builds trust. In this project, we developed a website for an agency specializing in outdoor advertising: billboards, city lights, vehicle branding, and other formats. The goal was to create an online platform that serves as the company’s business card and a tool for attracting new clients.

Client Request

The client came to us with a clear problem. The old website did not reflect the agency’s level: it looked outdated, was inconvenient for users, and did not fully showcase the range of services. Moreover, the site did not generate leads or support sales. The agency management wanted:

• a modern corporate website with a clear structure;
• presentation of services and completed projects;
• easy ways to contact the company and request a consultation;
• SEO optimization and readiness for online advertising;
• responsive design for mobile devices.

Project Objectives

We identified the key development objectives:

1. Image enhancement. The new website should highlight the company’s status, demonstrate expertise, and showcase experience.
2. Simple structure. Visitors should quickly find the service or case they are interested in.
3. Service catalog. Display all areas of outdoor advertising: from billboards to vehicle branding.
4. Portfolio. Showcase completed projects in an attractive layout.
5. Contact forms. Allow potential clients to submit a request in a few minutes.
6. SEO and marketing. Ensure the site is ready for search engine promotion and online advertising.

Solution

Design and Concept

We created a modern, clean, yet vibrant design that reflects the specifics of outdoor advertising. Large photos of previous work, dynamic elements, and emphasis on the agency’s advantages were incorporated. The homepage clearly shows the service range with a “Submit a Request” button.

Website Structure

• Homepage: banner with key offer, services block, agency advantages, portfolio, testimonials, and contact form.
• Services: separate pages for each service: billboards, city lights, vehicle branding, neon signs, digital screens.
• Portfolio: section with photos of completed projects and detailed descriptions.
• About Us: company history, experience, mission, and values.
• Contacts: contact form, phone numbers, map, and quick links to messengers.

Functionality

We implemented convenient contact forms: consultation requests, quick call, commercial proposal requests. A cost calculator for outdoor advertising was added so visitors could estimate their budget and submit a request. This immediately generates “hot” leads.

Responsiveness

The website is fully responsive and works seamlessly on smartphones, tablets, and desktops. For mobile users, emphasis was placed on quick calls and instant request submission.

SEO Preparation

The site is optimized for promotion: proper headings, meta tags, SEO-friendly URLs, sitemap, and schema markup are in place. This allows the agency to run SEO or paid campaigns immediately after launch.

Website Management

The admin panel is simple and intuitive. Agency staff can independently add new projects to the portfolio, update services, and publish news, saving budget and speeding up content updates.

Results

The client received a modern corporate website that serves as both a business card and a sales tool. The site:

• looks modern and builds trust with potential clients;
• displays the full range of agency services;
• showcases completed projects in the portfolio section;
• collects requests through user-friendly forms;
• is ready for SEO promotion and online advertising.

Business Benefits

For the agency management, the new website provides:

• A new channel for attracting clients online.
• Image support: the website builds trust and demonstrates expertise.
• Easy communication: contact forms and quick buttons prevent lost clients.
• Time savings: requests come directly without unnecessary calls or clarifications.
• Scalability: the website can grow with new services and projects.

Frequently Asked Questions

How long did development take?

The website was created in 5 weeks, from structure planning to launch.

Can new projects be added independently?

Yes, the admin panel allows quick uploading of photos, descriptions, and creation of new cases.

How does the website support sales?

It showcases the agency’s experience, services, and projects. Potential clients see the professional level and submit requests directly on the website.

Is the website ready for Google Ads?

Yes, SEO preparation has been completed, so advertising campaigns can start immediately after launch.

Can the website be expanded in the future?

Absolutely. The website architecture allows adding new sections, services, and integrations without limitations.

Conclusion

The website development for the outdoor advertising agency became a key step for the business. The company now has a modern tool that not only presents services but also attracts new clients. The website helps the agency strengthen its market position, demonstrate expertise, and build trust with clients. This is an investment that works every day.