Managing Google Ads Campaigns

What is included in Google Ads campaign management

First, we start by analyzing your company’s business processes to identify optimal customer touchpoints, target page types, and analytics goals.

Next, we provide recommendations to improve the overall performance of your website. This includes analyzing the pages to be advertised, reviewing the website as a whole, examining the checkout paths for visitors (including mobile versions), and providing suggestions to improve speed, usability, and conversion rate. The quality of landing pages is crucial for the success of any Google Ads campaign.

Steps in setting up the AdWords account

This includes connecting the account to your website, setting goals, and linking it to analytics. Analytics is needed to track advertising results, while setting up Google Merchant Center and Google Shopping is essential for displaying product ads. Collecting search queries and creating keywords and thematic groups are also important steps.

Our proposed services include:

• Creating and setting up ads using predefined structures (ad groups), general negative keyword lists, and targeting parameters such as location, language, gender, age, and devices. This ensures effective audience reach.
• Creating audience profiles by selecting relevant interests, intentions, and purchase parameters to target people most likely to be interested in your product or service.
• Excluding irrelevant websites for banner ads to prevent wasting advertising budget.
• Setting up remarketing by selecting pages and sections of your website for audience collection, creating audiences, and preparing text ads for Google Search. We can also prepare banner and video ads for Google Ads partner sites.
• Launching campaigns and continuously monitoring spending and results for quick adjustments. You can use Google Ads reporting and analytics tools to monitor campaign performance and make data-driven decisions.
• Setting up automation using rules and scripts for bid adjustments, ad activation/deactivation, and more.

Monitoring and reporting

You will have direct access to your advertising performance metrics through your account and analytics systems. We also provide detailed and convenient reports.

Ad adjustment

It is not always easy to predict the success of specific creatives, texts, or targeting methods. We closely monitor results and make necessary adjustments to achieve your campaign goals.

Scaling on demand

Adding new elements to your advertising mix and leveraging proven methods to promote them effectively.